2 edition of management of marketing research [by] James H. Myers [and] Richard R. Mead. found in the catalog.
management of marketing research [by] James H. Myers [and] Richard R. Mead.
James Harlan Myers
|Series||Marketing research series|
|Contributions||Mead, Richard Ramsay, 1904-,|
|LC Classifications||HF5415.2 M94|
|The Physical Object|
|Number of Pages||153|
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Additional Physical Format: Online version: Myers, James H. Management of marketing research. Scranton, Pa., International Textbook Co.  (OCoLC) Managerial Applications of Multivariate Analysis in Marketing by James H.
Myers () Jan 1, The Management of Marketing Research Jan 1, by Richard R Mead James H Myers. The Management of Marketing Research by James H. Myers, Richard R. Mead The Management of Marketing Research by James H. Myers, Richard R. Mead (p. ) Review by: Stephen Paranka. THE MANAGEMENT OF MARKETING RESEARCH James H.
Myers, University of California; and Richard R. Mead, Fresno State College An introduction to marketing re-search, this book covers the role of marketing research in the marketing system, its contribution to decision-making, the place of marketing re.
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