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Friday, August 7, 2020 | History

2 edition of management of marketing research [by] James H. Myers [and] Richard R. Mead. found in the catalog.

management of marketing research [by] James H. Myers [and] Richard R. Mead.

James Harlan Myers

management of marketing research [by] James H. Myers [and] Richard R. Mead.

by James Harlan Myers

  • 170 Want to read
  • 17 Currently reading

Published by International Textbook Co. in Scranton, Pa .
Written in English

    Subjects:
  • Marketing research

  • Edition Notes

    SeriesMarketing research series
    ContributionsMead, Richard Ramsay, 1904-,
    Classifications
    LC ClassificationsHF5415.2 M94
    The Physical Object
    Pagination153p.
    Number of Pages153
    ID Numbers
    Open LibraryOL17511207M

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Management of marketing research [by] James H. Myers [and] Richard R. Mead by James Harlan Myers Download PDF EPUB FB2

Additional Physical Format: Online version: Myers, James H. Management of marketing research. Scranton, Pa., International Textbook Co. [] (OCoLC) Managerial Applications of Multivariate Analysis in Marketing by James H.

Myers () Jan 1, The Management of Marketing Research Jan 1, by Richard R Mead James H Myers. The Management of Marketing Research by James H. Myers, Richard R. Mead The Management of Marketing Research by James H. Myers, Richard R. Mead (p. ) Review by: Stephen Paranka. THE MANAGEMENT OF MARKETING RESEARCH James H.

Myers, University of California; and Richard R. Mead, Fresno State College An introduction to marketing re-search, this book covers the role of marketing research in the marketing system, its contribution to decision-making, the place of marketing re.

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